Stellar Business
Marketing & Sales
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Our featured article: Let's Hear It For Ethics In Marketing
By Hank Walshak, Walshak Communications
Stellar Business
Sponsored by
Products are not marketed in a social vacuum, but in an environment that may be positive and accepting, or neutral, or negative and rejecting. American consumers are no dummies and they will take an ethical stance on the products they or their kids buy and the marketing approaches that companies take. And they can do this in one big hurry.
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